Sunday, 29 September 2013

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Social media is a marketing necessity, are you there yet?

When CEO Amit Mehta, passionately launched,Unived, a vegan healthcare company last year, he knew he would integrate an in-house social media team. “Apart from being a low-cost, global marketing tool,social media lets you strike a personal relationship with people. That’s something money can’t buy.”
Today, the various social media platforms are fertile ground for potentially lucrative, two-way conversations with your target audience. They have the power to peddle a brand story, boost awareness, build relationships and finally, drive sales.